THE BREAKTHROUGH THAT BOUGHT RIGHTSURE FAME Asking the executives about their turning point in this journey, they state, “ One of our key breakthroughs was the launch of RATEGUARD, not knowing how consumers would react to an untested, unproven platform.” In the beginning, the company had to refine its messaging often as policyholders associated RATEGUARD with either higher cost or an attempt to oversell them more insurance. Continued tweaking of messaging, landing pages, text over email delivery, and a softer color scheme eventually led to a gain in traction and client adoption. Now, clients can simply visit a landing page at rateguard.rightsure.com to learn more, and even begin the process of onboarding. “ Oh, and YES, the technology is still offered for free to policyholders of RIGHTSURE,” says the company execs. CLIMBING THE STAIRS OF SUCCESS WITH VIVID VISION RIGHTSURE’s Executive Vice President Felicia Duarte oversaw the launch of one of its most successful ventures. The platform offering is called RIGHRATER and its focus is on Auto Dealerships to help clients get insurance instantly while also helping dealerships sell more cars. Every dollar the company saves clients on insurance translates to more dollars for a better vehicle they can buy. The firm believes that RIGHTRATER can still grow to 10X in its quest to help clients and dealers buy and sell more cars as RIGHRATER recently exceeded 100 million in premium written mark. On asking the Vice President about the future plans of RighSure, she said, “The Future of Insurance is definitely Female Driven, Tech Forward, and consumer-centric. We will leverage and differentiate with technology, but the empathy and skills we bring to bear truly will continue to set us apart. ” GOLDEN ADVICE TO BUDDING ENTREPRENEURS RIGHTSURE’s Founder Jeff Arnold once stated, “ Light yourself on fire and people will come from miles to watch you burn. This focused us on driving to build a better client experience that existing customer gladly tells others about and oddly enough many hundreds of clients have taken to google to express their pleasure and delight in us and our Famously Friendly Humans.” The passion of RIGHTSURE can be felt the moment you walk through our doors. The energy is electric, the place is buzzing and the enthusiasm shared cannot be faked, it is too authentic. If only every company had such a vibe! LETS TALK ABOUT IT: CONVERSATIONS WITH INDUSTRY SHAPERS Hosted by Jeff Arnold, Lets Talk About it is not just about interviews; it’s about celebrating the journeys that shape the future. PODCA S T Listen Here: podcast.jeffarnold.com Contact Jeff Arnold, Founder RIGHTSURE Email: info@rightsure.com Tel: 520-917-5295 www.rightsure.com Finance Monthly Global Awards 2024. USA 13
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