What role do your staff play in the success of your rm? What qualities do you look for when recruiting new talent? How would you describe your internal culture and how does it contribute to your company’s success? Our team are all Client Relationship Managers. Clients have a dedicated named CRM contact. We invest a lot in training our team, both professional qualifications and practical in-house training to ensure consistency and high-quality service. We all enjoy our work and genuinely want our clients to be successful so we are probably more informal and approachable than other accountants but we never let our service standards fall. Can you detail any speci c industrybased challenges you are facing now and may do in the near future? By extension, if applicable, what impact has COVID-19 had on your industry or operations? Were there any unexpected bene ts or advantages to the situation you found yourself in? The accountancy profession is facing huge challenges from the digitisation of bookkeeping and taxation. Business owners are being actively encouraged to do their own accounts and tax returns because it is "so easy". This is not true as there are rules to follow and this will be a problem in a few years when businesses get their bookkeeping or tax returns wrong and will need help sorting them out. But because the accountancy profession is now competing on price, BKPS have opted to become more proactive with clients and o er business advisory services such as our Virtual Finance Director package with budgets, revised forecasts and variance analysis, benchmarking performance against competitors, sensitivity analysis for "what if" scenarios, business valuation improvement etc. BKPS have also co-authored a book - "Simple Steps to Build a Better Business". During the pandemic, we kept clients updated with monthly newsletters and our BKPS app updates, we have had a fee freeze for 18 months and gave clients who were directly impacted by COVID restructured fee packages. Do you have any plans for 2022 and beyond that you would like to share with our readers? BKPS will continue with both professional and in-house training for the team. We will continue to update and invest in technology. We will continue to review our clients' needs and respond to those needs wherever possible. We will continue to invest a lot in our advisory services as we believe this will be the most help for our clients to have successful businesses to achieve their personal dreams. The BKPS mission statement is "We enable our clients to ful l their personal and business dreams". BKPS will continue to invest in our team and technology to ensure we live up to our mission statement. Any final words? BKPS do compliance work to ensure our clients ful l their business legal obligations and pay the minimum legal tax due, that is a given. But it is our great relationship with our clients and advisory work that sets us apart. We are very good at what we do, we know that and our clients know that. But we are good at what we do because we work hard and invest heavily in training and technology. FINANCE MONTHLY GLOBAL AWARDS 2021 www.finance-monthly.com 35 "We are very good at what we do, we know that and our clients know that."